Before the recent World Cup qualifier between Portugal and Sweden, Pepsi’s Swedish branch posted several ads featuring a voodoo doll of Ronaldo, Portugal’s uber famous forward; the ads caused violent attacks of fans.
Here’s one where the doll is strapped to train tracks. The advertisement read: “We are going to pass over Portugal.”
A Portuguese Facebook group proclaiming “I will never drink Pepsi again” has gained over 130,000 “likes” in the past day.
Another as pictured a doll’s head crushed in:
The company had to withdraw the ads and apologize.
“We would never want to put the sport or the spirit of competition in a negative light. We regret if people were offended by the posts; they were immediately taken down. We would like to extend our apologies to all concerned.”
Here is one more piece from the series: